1. Introduction and Acceptance
These Terms of Service ("Terms") constitute a legally binding agreement between you ("User", "you", or "your") and Falora, a product operated by Stretch Innovation BV, a company registered under the laws of Belgium ("Falora", "we", "us", or "our").
Falora is an AI-powered Go-To-Market platform that helps businesses run structured advertising experiments across multiple ad platforms, connecting advertising data to CRM outcomes such as leads, marketing qualified leads, sales qualified leads, and deals.
By accessing or using the Falora platform at https://falora.ai or any related subdomains, APIs, or services (collectively, the "Service"), you acknowledge that you have read, understood, and agree to be bound by these Terms and our Privacy Policy, available at https://falora.ai/privacy. If you do not agree to these Terms, you must not access or use the Service.
If you are using the Service on behalf of a company or other legal entity, you represent and warrant that you have the authority to bind that entity to these Terms, in which case "you" shall refer to that entity.
2. Description of the Service
Falora provides a platform that enables users to:
(a) Connect advertising accounts from third-party platforms, including but not limited to Google Ads, Meta Ads (Facebook/Instagram), and LinkedIn Ads, via secure OAuth authentication;
(b) Retrieve and synchronize advertising campaign data (such as impressions, clicks, spend, and conversion metrics) from these connected platforms;
(c) Create, manage, and monitor structured advertising experiments using a standardized framework;
(d) Generate AI-powered recommendations for budget allocation and experiment optimization;
(e) Connect advertising data with CRM outcomes to provide a unified view of marketing and sales performance.
3. Account Registration and Security
To use the Service, you must create an account by providing accurate, complete, and current information. You are responsible for maintaining the confidentiality of your account credentials and for all activities that occur under your account.
You agree to immediately notify Falora of any unauthorized use of your account or any other breach of security. Falora shall not be liable for any loss or damage arising from your failure to protect your account credentials.
You must be at least 18 years old or the age of legal majority in your jurisdiction to create an account and use the Service.
4. Third-Party Platform Integrations and API Data
4.1 Authorization and Consent
The Service integrates with third-party advertising platforms ("Third-Party Platforms") through their official APIs. When you connect a Third-Party Platform account to Falora, you authorize us to access and retrieve data from that platform on your behalf, within the scope of the permissions you grant during the OAuth authorization flow.
You represent and warrant that you have the necessary rights and authority to connect each Third-Party Platform account and to authorize Falora to access the associated data.
4.2 Google API Services
Falora's use and transfer of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements. Specifically:
(a) Falora only requests access to the Google API scopes that are necessary to provide the functionality described in Section 2 of these Terms. Currently, this includes read-only access to Google Ads campaign and reporting data.
(b) Data obtained through Google APIs is used solely to provide and improve the user-facing features of the Falora platform that are described in Section 2.
(c) Falora does not transfer Google user data to third parties, except as necessary to provide or improve user-facing features (with user consent), for security purposes, to comply with applicable laws, or as part of a merger or acquisition (with prior user consent).
(d) Falora does not use Google user data to serve advertisements, including retargeting, personalized, or interest-based advertising.
(e) Falora does not use Google user data to determine creditworthiness or for lending purposes.
(f) Falora does not allow humans to read Google user data unless the user has given affirmative agreement, or it is necessary for security purposes, to comply with applicable law, or the data has been aggregated and anonymized for internal operations.
(g) Falora does not use Google user data to train generalized (non-personalized) artificial intelligence or machine learning models.
4.3 Meta (Facebook/Instagram) API Services
Falora's use of data received from Meta APIs complies with the Meta Platform Terms and Meta Developer Policies. Data obtained through Meta APIs is used solely to provide the advertising experiment and analytics features described in Section 2.
4.4 LinkedIn API Services
Falora's use of data received from LinkedIn APIs complies with the LinkedIn API Terms of Use and LinkedIn Developer Program Policies. Data obtained through LinkedIn APIs is used solely to provide the advertising experiment and analytics features described in Section 2.
4.5 Third-Party Terms
Your use of Third-Party Platforms through Falora remains subject to the terms of service, privacy policies, and usage policies of those platforms. In the event of a conflict between these Terms and the terms of a Third-Party Platform, the Third-Party Platform's terms shall govern your use of that platform's services and data.
5. Data Collection, Use, and Retention
5.1 Types of Data Collected
Through your use of the Service, Falora collects and processes the following categories of data:
(a) Account Information: Your name, email address, organization name, and authentication credentials.
(b) Advertising Platform Data: Campaign metrics (impressions, clicks, spend, conversions), ad account identifiers, campaign names, audience configurations, and other data retrieved from connected Third-Party Platforms via their APIs.
(c) CRM Data: Lead, MQL, SQL, and deal data that you provide or connect to the Service for attribution and funnel analysis purposes.
(d) Usage Data: Information about how you interact with the Service, including experiment configurations, dashboard views, and feature usage.
(e) OAuth Tokens: Access tokens and refresh tokens required to maintain your connections with Third-Party Platforms, stored in encrypted form.
5.2 Purpose of Data Use
Your data is used exclusively to provide, maintain, and improve the Service as described in Section 2. Falora does not sell your data to third parties, does not use your data for advertising purposes, and does not share your data with third parties except as described in our Privacy Policy.
5.3 Data Retention
Falora retains advertising platform data for a maximum of 90 days in raw form. Aggregated metrics (impressions, spend, conversions) are retained for the duration of your use of the Service. Upon account deletion or upon your written request, all your data will be permanently deleted within 30 days, including any data derived from Third-Party Platform APIs.
5.4 Data Security
Falora implements appropriate technical and organizational measures to protect your data, including encryption at rest and in transit, access controls, audit logging, and regular security reviews. OAuth tokens are stored using encrypted vault services and are never exposed in plaintext.
6. User Obligations and Acceptable Use
You agree to use the Service only for lawful purposes and in accordance with these Terms. You shall not:
(a) Use the Service to violate any applicable local, national, or international law or regulation, including but not limited to data protection laws such as the General Data Protection Regulation (GDPR);
(b) Attempt to access, probe, scan, or test the vulnerability of the Service or any related system or network, or breach any security or authentication measures;
(c) Use the Service to transmit any malicious code, viruses, or harmful components;
(d) Interfere with or disrupt the integrity or performance of the Service or the data contained therein;
(e) Reverse engineer, decompile, disassemble, or otherwise attempt to derive the source code of the Service;
(f) Use the Service to collect data about other users without their explicit consent;
(g) Resell, sublicense, or redistribute the Service or any data obtained through the Service without prior written consent from Falora;
(h) Misrepresent your identity or affiliation when using the Service or connecting Third-Party Platform accounts.
7. Intellectual Property
7.1 Falora's Intellectual Property
The Service, including its software, algorithms, user interface, documentation, and all related intellectual property, is owned by Stretch Innovation BV and its licensors. These Terms do not grant you any right, title, or interest in the Service except for the limited right to use the Service in accordance with these Terms.
7.2 Your Data
You retain all rights in and to your data. By using the Service, you grant Falora a limited, non-exclusive, worldwide license to use, process, and store your data solely for the purpose of providing and improving the Service. This license terminates when you delete your account or terminate these Terms.
7.3 Feedback
If you provide Falora with feedback, suggestions, or ideas regarding the Service, you grant Falora an unrestricted, irrevocable, perpetual, royalty-free license to use such feedback for any purpose without obligation to you.
8. Fees and Payment
Access to certain features of the Service may require payment of fees as described on the Falora website or in a separate order form or subscription agreement. All fees are quoted in euros unless otherwise specified, and are exclusive of applicable taxes.
Falora reserves the right to modify its pricing at any time, with at least 30 days' notice to existing subscribers. Continued use of the Service after a pricing change constitutes acceptance of the new pricing.
9. Disclaimers and Limitation of Liability
9.1 Service Availability
The Service is provided on an "as is" and "as available" basis. Falora does not warrant that the Service will be uninterrupted, error-free, or free of harmful components. Falora may modify, suspend, or discontinue any part of the Service at any time with reasonable notice.
9.2 Third-Party Platform Availability
Falora does not guarantee the availability, accuracy, or completeness of data retrieved from Third-Party Platforms. Changes to Third-Party Platform APIs, policies, or availability may affect the functionality of the Service, and Falora shall not be liable for any such changes.
9.3 AI-Generated Recommendations
The AI-powered recommendations and insights provided by the Service are intended to assist your decision-making and do not constitute professional marketing, financial, or business advice. You are solely responsible for any decisions made based on the Service's outputs.
9.4 Limitation of Liability
To the maximum extent permitted by applicable law, Falora's total aggregate liability arising out of or in connection with these Terms or the Service shall not exceed the total fees paid by you to Falora in the twelve (12) months preceding the event giving rise to liability. In no event shall Falora be liable for any indirect, incidental, special, consequential, or punitive damages, including but not limited to loss of profits, data, or business opportunities.
Nothing in these Terms shall exclude or limit liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, or any other liability that cannot be excluded or limited under applicable law.
10. Indemnification
You agree to indemnify, defend, and hold harmless Falora, Stretch Innovation BV, and their officers, directors, employees, and agents from and against any claims, liabilities, damages, losses, costs, and expenses (including reasonable legal fees) arising out of or in connection with: (a) your use of the Service; (b) your violation of these Terms; (c) your violation of any third-party right, including any intellectual property or privacy right; or (d) your breach of any applicable law or regulation.
11. Termination
You may terminate your account and these Terms at any time by contacting us at support@falora.ai or through the account settings in the Service.
Falora may suspend or terminate your account and access to the Service at any time if: (a) you breach these Terms; (b) your use of the Service poses a security risk or may adversely affect the Service or other users; (c) it is required to do so by law; or (d) Falora discontinues the Service.
Upon termination, your right to use the Service ceases immediately. Falora will delete your data in accordance with Section 5.3. Sections 7, 9, 10, 12, and 13 shall survive termination.
12. Governing Law and Dispute Resolution
These Terms shall be governed by and construed in accordance with the laws of Belgium, without regard to its conflict of law provisions.
Any dispute arising out of or in connection with these Terms shall be submitted to the exclusive jurisdiction of the courts of Antwerp, Belgium. Notwithstanding the foregoing, if you are a consumer within the European Union, you may also bring proceedings in the courts of your country of residence, and nothing in these Terms affects your statutory rights as a consumer under applicable EU law.
Before initiating formal legal proceedings, the parties agree to attempt to resolve any dispute through good-faith negotiation for a period of at least 30 days.
13. General Provisions
13.1 Modifications to Terms
Falora reserves the right to modify these Terms at any time. Material changes will be communicated to you via email or through a notice on the Service at least 30 days before they take effect. Your continued use of the Service after such changes constitutes acceptance of the modified Terms. If you do not agree to the modified Terms, you must stop using the Service and terminate your account.
13.2 Entire Agreement
These Terms, together with the Privacy Policy and any other agreements expressly incorporated by reference, constitute the entire agreement between you and Falora regarding the Service and supersede all prior agreements and understandings.
13.3 Severability
If any provision of these Terms is found to be invalid, illegal, or unenforceable by a court of competent jurisdiction, the remaining provisions shall continue in full force and effect.
13.4 Waiver
The failure of Falora to enforce any right or provision of these Terms shall not constitute a waiver of such right or provision.
13.5 Assignment
You may not assign or transfer these Terms or any rights or obligations hereunder without the prior written consent of Falora. Falora may assign these Terms without restriction.
13.6 GDPR Compliance
To the extent that Falora processes personal data on your behalf, Falora acts as a data processor and you act as the data controller. Falora processes personal data in accordance with the General Data Protection Regulation (EU) 2016/679 ("GDPR") and applicable Belgian data protection legislation. For further details on our data processing practices, please refer to our Privacy Policy.
13.7 Force Majeure
Falora shall not be liable for any failure or delay in performance resulting from circumstances beyond its reasonable control, including but not limited to natural disasters, acts of government, epidemics, power failures, internet disruptions, or Third-Party Platform outages.
14. Contact Information
If you have any questions about these Terms, please contact us at:
Falora
A product of Stretch Innovation BV
Belgium
Email: support@falora.ai
Website: https://falora.ai